It’s been 50 years since our conception. Our golden accomplishment is an important milestone in a journey that takes us forward. Over the years we have positively influenced Mumbai’s cityscape and contributed to the development of urban infrastructure. We’ve successfully developed a range of residential and commercial properties, including hospitals and health care centres, educational institutions and much more. From the extremely privileged to those in need, our projects have provided a better future for clients from ever strata of society.
Instead of resting on laurels, we have decided to celebrate the past, by unveiling the future – Parinee will now be represented by a new logo, a new image and a renewed vision.
The Parinee logo represents structural stability and strength of character. Stable geometric forms and mathematically perfect design motifs come together to make this proportionate, balanced logo.
The Parinee logo has been derived from the golden spiral, which gives the logo its basic form. The golden spiral is a mathematically perfect motif which was first discovered by Greek philosopher Pythagorus in the 5th Century BC. The golden spiral is derived from the golden rectangle. Which can be successively divided into smaller rectangles, each of which is exactly half the size of the rectangle before it and has the same golden ratio. This division of rectangles can progress indefinitely. A curve that connects the corners of these consecutive rectangles is referred to as the golden spiral.
The golden spiral has been used as a base to derive a stylized letter 'P'.
In this logo, the curve is positioned vertically, to mimic the curl of a strong muscular arm which has been clenched and flexed to display strength. Structural strength is vital to Parinee's building projects and the people who uphold the company.
To echo Parinee's vital role in building habitable structures, the inside of the logo contains a geometric form that resembles a home and doorway. This form is a symbol of warmth and security, associated with homes.
On deeper inspection, the logo breaks down into triangles; a shape which plays a vital role in construction, architecture and design for its structural stability.
|XCLUSIV: WORLI||MANKHURD||URVASHI CHS, SANTACRUZ (W)|
|KYOTO : SANTACRUZ (W)||VAKOLA||KOTHARE CHS,VILE PARLE (W)|
|LIVA ROCA : JUHU SCHEME||BORIVALI||NANDAN VILLA, JVPD|
|ARIA : JUHU SCHEME||MULUND||KAMLESH MANSION, VILE PARLE (W)|
|11 WEST : JUHU SCHEME||CHEMBUR||MAKHAN DHAM, KHAR (W)|
|PARINEE I: ANDHERI (W)||JUHU||PARIJAT, JVPD|
|ESSENCE : KANDILVALI (W)||KANDIVALI||SHREYAS, SANTACRUZ (W)|
|ADNEY : BORIVALI (W)||KALINA||GREEN BROKE, JVPD|
|ALMOG : BORIVALI (W)||TAPAN, JVPD|
|GREEN BROKE, JVPD|
|ANAND VILLA, SANTACRUZ (W)|
|CRESCENZO, BANDRA KURLA COMPLEX|